Deepika Padukone, Salman Khan, Anushka Sharma, Virat Kohli, Sachin Tendulkar, Yuvraj Singh, and Virender Sehwag enjoy vast fan bases. Still, their brand ventures often lack the depth to resonate with consumers. Many celebrity brands view themselves as mere extensions of personal image rather than unique entities, a perception that has led to declining revenues and, in some cases, losses in FY2024.
In contrast, successful celebrity-led brands like Hrithik Roshan's Hrx, Katrina Kaif's Kay Beauty, and Priyanka Chopra's Anomaly focus on quality, transparency, and long-term value, appealing to audiences with a clear brand story. Brands such as 82°E, Wrogn, and Being Human, however, face challenges due to their reliance on celebrity status without sufficient emphasis on product quality and authenticity. As Raj Shamani, a popular YouTuber and businessman, puts it, an overreliance on celebrity appeal without adequate focus on product authenticity and value is increasingly limiting their potential